Be real. We promise to be original. We promise to bring a culture to life through an ecosystem starring a series of cartoon bears. We promise to offer transparency throughout the entirety of the ecosystem. We promise that corporations have a responsibility to contribute to the betterment of society. We promise this is a journey that we can all take together.
Be cool. We promise if there are problems within our ecosystem that we really do want to make them right and will act to do so. We promise that there will be a learning curve on our side that will involve mistakes. We promise to treat everyone how we wish to be treated. We promise to respect data, privacy, and the people/companies behind it.
Be present. We promise to compete as hard as we can and fight for the inches around us that represent progress to our ecosystem. We promise to create new experiences where before there were none. We promise to break the present way of doing things and build it back better. We promise to create content that triggers social currency.
Be kind. We promise a culture that is made up of different faces from different places led by a cartoon bear. We promise that larger culture will change in the future with or without us. We promise to never stop creating no matter the cost. We promise the view will always be better from the side of kindness.